Where to place a newsletter sign up form
July 22, 2014
It’s a very good question, where do you put a newsletter sign up form to get the best effect…
We’ve done a bit of research into this because it’s a question we get asked a lot. Emails are important to a lot of businesses and we know from first hand that email marketing is still one of the most powerful out there.
Here’s a very basic image of what we think might work best (or at least a couple of them on the website out of the three options)
Something that we’d always recommend would be not so much the clunky old pop up sign-up form, but have something that scrolls out from the side or have it as an item that always stays at the top of the page even when you scroll down. It’s called parallax (or so my web developer IT guru colleagues tell me), so website traffic is constantly reminded the feature is there even if it doesn’t explicitly say “SIGN UP TO OUR NEWSLETTER”. It could be something funny, such as just “Oi you!” (maybe not that forward but you get the idea) so people are compelled to click it out of a sense of curiosity.What is paramount is that wherever you place it, constant reminders are imperative to convert site traffic into signups.
After all, data is key in restaurant and hotel marketing so having a good newsletter sign up form is king!