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The Brief

Veg Lab Express is about fantastic natural, creative and seasonal vegetarian dishes. Veg Lab Express provides a comfortable and convenient purchase experience from in-store to online – serving busy people, in a fast.

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Brand Strategy

The brand will promote healthy and ethical living – not just a place where they can purchase great food. Veg Lab Express aims to be a real asset to the local community, getting involved with local issues and helping local people to live better lives. Everything will be done to soften the restaurant’s environmental impact – from recycling to using biodegradable materials in the packaging.

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We worked with an agency in Shanghai, but they didn’t really get what we were trying to achieve. Captivate have created 3 great brands for us – very happy to recommend them!

– Frankie Handu 

Owner of WGT, Veg Lab, Veg Lab Express

Branding

There are 2 distinct styles we use for Veg Lab Express. The first is very fun, using graphics to illustrate vegetables and fruit in motion with vibrant colours and hand drawings. The second style is based on using fruit and vegetables to simulate other natural objects and elements. Some graphics can be used to bring the focus on the key element as well as to add to the design.

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Website

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Packaging

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Graphic Design

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