Using a marketing budget wisely
February 5, 2014
Be clever with your marketing budget…It’s quite easy to blow your marketing budget on a few newspaper ads and a billboard and expect the hordes to come rushing through the door. The truth is that these forms of advertising create small returns and require a long and expensive campaign to deliver results. It doesn’t have to be this way. Online marketing produces a far better return on investment. Both Google and Facebook offer a highly effective and targeted advertising platform that reaches your audience and delivers the promotion you want.
You will only spend the money you budget and the money is only spent when your advert is clicked by interested parties. This is also easy to monitor and the ROI can be tracked with little effort or ambiguity.
If you would like to speak to us about how to most effectively target advertising as part of your online marketing strategy please give us a call.