Tips to grow your facebook page
May 28, 2014
Tips to grow your Facebook pageHere at Captivate we know the capabilities of using Facebook as a community-building tool. Here are five keys we follow to maintain a successful Facebook Page for our business.
1. Share quality content.Facebook posts are all about content, you can take advantage of the variety of media formats available, such as high quality images, full web links and even videos.
Users want genuine, quality content. Don’t just promote your product or brand directly, as people will get bored and unlike you. You can create a calendar with important dates and take advantage of special holidays or national events and theme your posts.
2. Post like a pro.A winning content strategy is what you post and how you post. Use captions to bring out your brand’s personality, tone and voice. Draw out emotion. Make it unpredictable, funny or even controversial BUT make it worth commenting on.
Use hashtags with flair. When it comes to hashtags, don’t worry about making the post relevant by using boring words. Use hilarious tags that will make people want to comment or share.
Delete spam immediately, always keep the quality high by monitoring spam, especially in the comments and on your Facebook wall regularly.
3. When and how to post.
Your audience should feel like your site is managed by a pro so be consistent by posting often. You will gradually increase your user base, it will not happen overnight. The most passionate fans will interact. They are valuable for your brand but don’t ignore new followers by catering only to the former.
Facebook allows for scheduling so when you can’t be near a computer to post, it automatically does it for you. The Facebook mobile manager allows you to monitor and comment whenever you need to be away from the computer.
4. Engage with fans.Once you’ve gathered Facebook fans, you must maintain and grow their attention levels. Make sure you know to whom you’re talking. Facebook allows to see gender, location and age of your followers to maximize the effect of each post.
Reward engaged fans by commenting back or ‘liking’ fans’ comments. People appreciate being acknowledged. Tagging their names when you respond to comments is also an extra boost. Always answer private messages. Chances are, you’ll get tons of messages flooding your inbox and sometimes they’ll help you discover great content.
5. Test constantly.
We learn the most important lessons by doing. Experiment and measure the results. Don’t ever be afraid to try new tactics.
Your Facebook page is a perfect environment to try new ways to engage your community. Test different formats, types of content, length of captions, number of hashtags, amount of links, etc. Tracking results is essential. Facebook offers a great insights dashboard where you can analyze the most important metrics.
Get in touch with us if you would like to know more