Knowing your social media audience
February 28, 2014
Social Media Marketing for Restaurants & Hotels
When using Social Media Marketing for Restaurants or Hotels there are a lot of factors to take into account.
First things first; are you pitching to the right audience? Everything on social media is readily accessible by all ages and depending on who your market is and what register you use; if you get it wrong, it might fall on deaf ears.
Facebook has a great insight tool where you can completely map out your audience; use it! You’ve got to adapt or die, or so the saying goes. As part of our social media marketing package this is something we offer, we take great pride in our research of an audience and our ability to cater to it and create creative and intelligent material for social media use.
Something else you also need to bear in mind is that social media can be very fickle, the immediacy of it means it can require near constant monitoring. Things can escalate exceptionally fast if not responded to quickly. We’ll help with that; your dedicated account manager can be there to respond to any and all enquiries with engaging and interesting information for the customer.
If you would like more information on how we can help your hotel or restaurant with Social Media marketing give us a call on 020 8746 7366.