Archive for the ‘Websites’ Category.

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Morgan Hotel Marketing: Bookings up 43%

Online Travel Agents (OTAs) have become the norm for consumers and aggregator websites such as bookings.com, Expedia.com and Hotels.com offer price comparison and ease of use. Although, they give hotels the opportunity to fill rooms that would otherwise remain empty, hotels especially independent ones are losing out with commission structures of up to 30%. Travel […]

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Designing for Mobiles

Everyone knows that mobile is taking over – recent studies have shown that over 50% of website traffic is now accessed through a mobile and that will rise to over 60% in 2017. Therefore it’s essential to have a strategy to maximise the customer experience on mobile – if you don’t you’ll lose their attention […]

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Growing your database

It’s often said it’s far easier to get an old customer to return than to entice a completely new customer to come and spend their money at your establishment. It’s also said that it’s far better to reach 20 people 5 times with your marketing messages that 100 people once. Therefore collecting and regularly using […]

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Website Split Testing

The beauty of digital marketing is there’s tons of useful data that help businesses to improve their returns. A fine example is Website Split Testing. By using A/B testing you can really pinpoint the best layout, images and text to maximise bookings and enquiries. How does it work? Firstly you need to make sure that […]

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Goodbye 2016!

As 2016 draws to a close it’s a good time to reflect on the last 12 months. We’ve seen some momentous events in politics and scores of talented musicians and actors have been taken far too young. It’s been a bumper year for restaurant openings and the London restaurant scene has never been so vibrant […]

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Where to place a newsletter sign up form

It’s a very good question, where do you put a newsletter sign up form to get the best effect… We’ve done a bit of research into this because it’s a question we get asked a lot. Emails are important to a lot of businesses and we know from first hand that email marketing is still […]

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What makes copy great?

Good copy or great copy… When you’re writing your new funky restaurant or hotel website copy or creating marketing/advertising material for your new bar, what crosses everyone’s mind is “But will this transfer into sales?” This is the essential difference between good and great copy. Great copy means not writing a monotony of sales spiel […]

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Website SEO

Website SEO… Do you understand SEO and how your website is found and ranked by search engines? Here’s a little analogy which might help you out (Remember you can always speak to us if you’re concerned your website is not ranking well on search engines). So imagine you are at a party (this represents the […]

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Marketing a Restaurant

Marketing a Restaurant…        It can be broken down in to two major headings, online and offline. Your online activity covers everything which you do to find and sell to customers on the internet. These days that covers your website, social media, email newsletters, review websites and mobile marketing (apps for example). Offline marketing includes […]

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Using a marketing budget wisely

Be clever with your marketing budget… It’s quite easy to blow your marketing budget on a few newspaper ads and a billboard and expect the hordes to come rushing through the door. The truth is that these forms of advertising create small returns and require a long and expensive campaign to deliver results. It doesn’t […]

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