Archive for the ‘Social Media’ Category.

social media

Developing an effective social media plan

Developing an effective social media plan… No matter what your budget is, social media will be an important part of your marketing strategy. This is, as long as it stays free for everyone to use. Used correctly, social media can be a strategic business development tool, helping you find leads for new business to the […]

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Establish your Twitter profile

Establish your Twitter restaurant profile … Social media is becoming the key aspect of a restaurant or hotel business. The establishment on social media channels shows that a business is interactive and more transparent in the goings-on in their business. A Twitter profile is established when it is regularly interacting with people and also has […]

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Facebook Competitions; are they worth it?

Hospitality Facebook competitions; are they worth it… Well, it’s a question we get asked a lot. The next questions are always: How do we run them? How do we monitor it? What about the voucher? There are a lot of things involved in running a competition for hotels or restaurants on Facebook; and that’s where […]

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Has Twitter been cracked yet?

Mobile vs Newspaper: The advertising battle of the 21st century… It’s a question that’s been raised before and up until now, the winner by way of knock out has been newspaper; every time. But now it’s a close fight. Reading the Guardian today (online on a tablet) it told us that over the next few […]

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Knowing your social media audience

Social Media Marketing for Restaurants & Hotels When using Social Media Marketing for Restaurants or Hotels there are a lot of factors to take into account.   First things first; are you pitching to the right audience? Everything on social media is readily accessible by all ages and depending on who your market is and what […]

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What makes copy great?

Good copy or great copy… When you’re writing your new funky restaurant or hotel website copy or creating marketing/advertising material for your new bar, what crosses everyone’s mind is “But will this transfer into sales?” This is the essential difference between good and great copy. Great copy means not writing a monotony of sales spiel […]

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Hotel marketing ideas from the Independent Hotel Show

Last week the Captivate Hospitality team attended the Independent Hotel Show at Olympia, London. Showcasing all that is new about boutique hotels we were specifically interested in the seminars. One in particular caught our ear as it focused on review websites and the large impact they have on restaurant and hotel marketing. Managing these sites […]

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Restaurant Show Debrief

Two weeks on from the Restaurant Show and things are still buzzing in the Captivate Hospitality office. We had one of our best shows in years, connecting with some great operators with innovative concepts. With so much going on it’s been a busy time following up and meeting business owners one to one. Although each […]

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