Archive for the ‘Social Media’ Category.


How to use Facebook Custom and Lookalike Audiences

With 1.8 billion users, Facebook is a powerful platform for restaurants to reach out to potential customers and reconnect with existing ones. But how do you find the right people to target with your adverts?   Custom Audiences / Remarketing Any marketer can attest to the fact that a “warm” audience who is already acquainted […]



Morgan Hotel Marketing: Bookings up 43%

Online Travel Agents (OTAs) have become the norm for consumers and aggregator websites such as, and offer price comparison and ease of use. Although, they give hotels the opportunity to fill rooms that would otherwise remain empty, hotels especially independent ones are losing out with commission structures of up to 30%. Travel […]


Using Instagram for restaurant marketing

Instagram’s new algorithm and how to adapt your strategy

When Instagram recently announced planned changes to its timeline, making it algorithm-based instead of chronological, it caused an uproar among users and brands alike, who feared their posts would be buried far down in the feed and their reach drop dramatically. Instead of showing content sorted by the time posted, the Instagram algorithm will try […]


Using Twitter for restaurant marketing

Twitter Basics for Hospitality Businesses

With 80% of its 320 million active monthly users connecting on mobile phones, Twitter is a fast paced social media platform for real-time conversations. Almost every business has a social media presence on Twitter, and it’s generally a given that your business will have someone taking care of your account on a regular basis. Simply […]


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Facebook’s news feed algorithm – Make it work for you!

Ever wondered why some of your page’s posts get seen by scores of fans, while some seem go by pretty much unnoticed? It’s all down to that pesky algorithm Facebook has in place which dictates what content will show up in users’ news feeds. Although some recent changes have made it even harder for pages […]



Instagram Ads- Ingredients for a Successful Campaign

With recent reports, ad revenues from Instagram are estimated to be worth more than $2 billion worldwide by 2017- outpacing both Twitter and G+. It’s therefore no surprise that the ad-route is becoming more and more attractive to many businesses especially restaurants and hotels who have photogenic products and services. As the buzz of Instagram’s […]



Instagram- How to Grow Your Brand

Social media is a dynamic constant in our online lives but due to its ever changing landscape, what you once knew may no longer be applicable today. Instagram once dubbed by many as a ‘foursquare knockoff’ and overlooked by many businesses as a ‘trendy IOS app’ is now a massive social media platform. It boasts […]



Real Time Marketing Topic

Real Time Marketing Definition- using data Analytics with a process flow to shift marketing messaging into real time or near real time. The words to focus attention on are, Process, Flow and Shift. Real-time marketing will not work without a documented flowing process. If within the process there is no shift, then there will be […]



Use Facebook Ads to

Facebook has recently changed its algorithm encouraging content creators to find more creative ways to advertise their business and to discourage publications which ask the audience to like the page in order to get an incentive.  According to the social network the new rules will encourage marketers to create more visually appealing graphics and create […]



Tips to grow your facebook page

Tips to grow your Facebook page Here at Captivate we know the capabilities of using Facebook as a community-building tool. Here are five keys we follow to maintain a successful Facebook Page for our business. 1. Share quality content. Facebook posts are all about content, you can take advantage of the variety of media formats […]


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