Archive for the ‘SEO’ Category.

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Morgan Hotel Marketing: Bookings up 43%

Online Travel Agents (OTAs) have become the norm for consumers and aggregator websites such as bookings.com, Expedia.com and Hotels.com offer price comparison and ease of use. Although, they give hotels the opportunity to fill rooms that would otherwise remain empty, hotels especially independent ones are losing out with commission structures of up to 30%. Travel […]

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SEO Tips: How to survive Google Penguin 4.0

SEO Tips: How to survive Google Penguin 4.0 With many restaurants and hotels promoting their business online, Search Engine Optimisation (SEO), has now become one of the strongest pillars of digital marketing. With the introduction of the Google Penguin algorithm in April 2012 and the various updates since, search tactics must adapt to survive Google […]

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Customer loyalty in hospitality industry – a marketing challenge?

We’ve all heard how oversaturated marketplace and varied brand offering has made the marketer’s task harder than ever. A lot of advice concentrates on creating brand differentiation, and, while we’re not likely to argue against the merits of great branding, differentiation is not always the answer. For many businesses in the restaurant and hospitality industry […]

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Website SEO

Website SEO… Do you understand SEO and how your website is found and ranked by search engines? Here’s a little analogy which might help you out (Remember you can always speak to us if you’re concerned your website is not ranking well on search engines). So imagine you are at a party (this represents the […]

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Marketing a Restaurant

Marketing a Restaurant…        It can be broken down in to two major headings, online and offline. Your online activity covers everything which you do to find and sell to customers on the internet. These days that covers your website, social media, email newsletters, review websites and mobile marketing (apps for example). Offline marketing includes […]

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Restaurant SEO

Increase your restaurant’s online presence… Restaurant SEO is no longer the preserve of the IT geek, writing complicated code into your website and building back-end pages which no one gets to see but the search engine. If you want to rank well with Google and other internet search platforms the key is to follow their […]

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Using a marketing budget wisely

Be clever with your marketing budget… It’s quite easy to blow your marketing budget on a few newspaper ads and a billboard and expect the hordes to come rushing through the door. The truth is that these forms of advertising create small returns and require a long and expensive campaign to deliver results. It doesn’t […]

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Do you Blog?

What’s in a Restaurant blog? So you FB, Tweet, Pin and perhaps Gram, but do you blog? No longer the domain of the spotty teenager writing about his comic collection, blogging is now widely used by many online marketers to build content on websites and help SEO. Here are our top tips for blog posts […]

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Continuing trends for the UK restaurant marketing scene into 2014

We’d like to wish everyone at Happy New Year from everyone at Captivate Hospitality. 2013 was a great year as we successfully expanded our business into new marketing areas, taking on clients in the hotel sector and developing our service offerings for our restaurant clients. The UK hospitality industry continues to be an exciting and […]

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Get to know your @ from your # with social media for restaurants

Social media training that works              Let’s face it, not everyone is a social media genius. You got into the hospitality industry through your love of food and drink, not hashtags and tweet-ups. However, having a social media account is an essential part of your marketing plan these days and social media for restaurants is […]

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