Archive for the ‘Restaurant Marketing’ Category.

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Use Facebook Ads to

Facebook has recently changed its algorithm encouraging content creators to find more creative ways to advertise their business and to discourage publications which ask the audience to like the page in order to get an incentive.  According to the social network the new rules will encourage marketers to create more visually appealing graphics and create […]

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5 marketing strategies

Here are 5 marketing strategies that we can expect to see more bars and restaurants focused on to drive sales and consumer loyalty for next year. 1. Mobile marketing: Most consumers have conducted a search for a restaurant via their mobile device. To respond, more bars and restaurants are investing in mobile-friendly websites, running geo-targeted […]

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Ideas for loyalty programs

Some ideas for loyalty programs Having seen the benefits to running a loyalty program to encourage your customers to remain loyal to your restaurant or hotel. The next thing to do is decide what to offer customers who join the scheme. To make this easy for you, we have come up with some great ideas […]

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Loyalty programs

Why set up a loyalty program for your hotel or restaurant? It is a well known fact that it is expensive to attract new customers, so why not add value to your existing customers first. They are the people who are most likely to spend more money with you as well, you have already earned […]

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Christmas Restaurant Marketing

Christmas restaurant marketing It may still be hot and sunny outside, with most people enjoying the sunshine rather than thinking about Christmas. But if you want to ensure you’re busy throughout December you need to put everything into place now. You need to write a Christmas restaurant marketing plan and focus on all the jobs […]

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Where to place a newsletter sign up form

It’s a very good question, where do you put a newsletter sign up form to get the best effect… We’ve done a bit of research into this because it’s a question we get asked a lot. Emails are important to a lot of businesses and we know from first hand that email marketing is still […]

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The Restaurant Show 2014

This year’s Restaurant Show takes place on 6-8 October 2014 at Earls Court 2 and we’re busy getting everything ready. The 3 days at the Show are always good fun – we love meeting new people as well as catching up with old friends. There’s always a lot of people planning to open their first […]

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Customer loyalty in hospitality industry – a marketing challenge?

We’ve all heard how oversaturated marketplace and varied brand offering has made the marketer’s task harder than ever. A lot of advice concentrates on creating brand differentiation, and, while we’re not likely to argue against the merits of great branding, differentiation is not always the answer. For many businesses in the restaurant and hospitality industry […]

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Marketing your Restaurant throughout the World Cup

Kicking off the World Cup… Almost everyone know the World Cup is one of the most popular events in the world, far surpassing the popularity of the Super Bowl, with millions of fans tuning in throughout the month-long tournament. Basically that means everyone and their dogs will be tuning in at some point to catch […]

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Tips to grow your facebook page

Tips to grow your Facebook page Here at Captivate we know the capabilities of using Facebook as a community-building tool. Here are five keys we follow to maintain a successful Facebook Page for our business. 1. Share quality content. Facebook posts are all about content, you can take advantage of the variety of media formats […]

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