Archive for the ‘Restaurant Branding’ Category.

restaurant branding

Time you looked at your Restaurant Branding

Restaurant Branding When was the last time you looked at your restaurant branding? It’s something that gets done  before your launch. At that point a lot of thought goes into the brand touch points, the personality, the tone of voice, brand associations, the colours, the ethos, the philosophy, fonts and photography. But then for many […]

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The Restaurant Show 2014

This year’s Restaurant Show takes place on 6-8 October 2014 at Earls Court 2 and we’re busy getting everything ready. The 3 days at the Show are always good fun – we love meeting new people as well as catching up with old friends. There’s always a lot of people planning to open their first […]

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The importance of Restaurant Branding

The Importance of Restaurant Branding For some independents their restaurant branding doesn’t take a priority, they sometimes see it as an unnecessary expense. They think that their cousin / friend / niece can design a logo and that’s the restaurant branding done. However the restaurant market is extremely competitive with lots of businesses seeking to […]

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The continued rise of casual restaurant dining in 2014

As restaurant brands sculpt their offerings over the next year it’s difficult to ignore the power of the casual dining sector in the UK. From new concepts and the tweaking of old ones, restaurants selling high quality products in an informal setting have created a wave of fresh ideas in the industry. The fashion for […]

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Building your brand

Branding your small business isn’t difficult with a little help… Branding is just as important for small businesses as it is for big names. Indeed, many corporate brands are trying to look more like small firms in order to appeal to consumers that prefer to support independent brands. Many small business owners we talk to […]

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Continuing trends for the UK restaurant marketing scene into 2014

We’d like to wish everyone at Happy New Year from everyone at Captivate Hospitality. 2013 was a great year as we successfully expanded our business into new marketing areas, taking on clients in the hotel sector and developing our service offerings for our restaurant clients. The UK hospitality industry continues to be an exciting and […]

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Restaurant Design

Our tips and tricks for making sure you get it right. Whether you are putting your menus together or working through the look of your website, there are a few golden rules when thinking about their look and feel. To help you out we have put our top tips below. Keep these in mind and […]

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New Restaurant Branding Projects

New Restaurant Branding Project We are working on a few new exciting restaurant branding projects in London and elsewhere in the UK at the moment. It’s one of the most satisfying elements of what we do – making someone’s dream come alive with a strong brand. These days it’s so competitive, with the dominance of […]

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When will restaurants learn that marketing quality and reliability is better than selling gimmicks or the remarkable?

Marketing Gods (sorry Seth) make the point that trying to sell the normal, the same and the average is a battle not worth fighting. What businesses should be doing is selling the new, the innovative, the improved… The remarkable. Whilst this is a great mantra, an inspiring call to action that drives the development of […]

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Restaurant Top 50 – The Spanish are coming

So the annual list of the world’s best eating establishments has been published There are the usual suspects – Noma, a Heston joint and some Italian places. But the top ten is intriguing. Not only are there no French restaurants (sad face) but there are three, yes three, Spanish gaffs. What does this mean I […]

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