Archive for the ‘Hotel Marketing’ Category.

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Morgan Hotel Marketing: Bookings up 43%

Online Travel Agents (OTAs) have become the norm for consumers and aggregator websites such as bookings.com, Expedia.com and Hotels.com offer price comparison and ease of use. Although, they give hotels the opportunity to fill rooms that would otherwise remain empty, hotels especially independent ones are losing out with commission structures of up to 30%. Travel […]

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Loyalty programs

Why set up a loyalty program for your hotel or restaurant? It is a well known fact that it is expensive to attract new customers, so why not add value to your existing customers first. They are the people who are most likely to spend more money with you as well, you have already earned […]

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Customer loyalty in hospitality industry – a marketing challenge?

We’ve all heard how oversaturated marketplace and varied brand offering has made the marketer’s task harder than ever. A lot of advice concentrates on creating brand differentiation, and, while we’re not likely to argue against the merits of great branding, differentiation is not always the answer. For many businesses in the restaurant and hospitality industry […]

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Marketing your Restaurant throughout the World Cup

Kicking off the World Cup… Almost everyone know the World Cup is one of the most popular events in the world, far surpassing the popularity of the Super Bowl, with millions of fans tuning in throughout the month-long tournament. Basically that means everyone and their dogs will be tuning in at some point to catch […]

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Tips to grow your facebook page

Tips to grow your Facebook page Here at Captivate we know the capabilities of using Facebook as a community-building tool. Here are five keys we follow to maintain a successful Facebook Page for our business. 1. Share quality content. Facebook posts are all about content, you can take advantage of the variety of media formats […]

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New Age B2B Marketing

B2B Marketing in a digital age… When it comes to B2B marketing there are a lot of ways you can do it. One of them is telemarketing, but with the jaded masses become wary of anyone selling anything over the phone it doesn’t exactly work. But there is a different way, which is as cunning […]

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Captivate people’s minds with clever Marketing

Tracking your marketing return… When you take on a marketing project it’s imperative you track it. Otherwise you’re just throwing darts in the dark. There are a few simple and easy ways you can do this. They don’t take a lot of time and mean you can focus your efforts into more targeted campaigns. 1. […]

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Establish your Twitter profile

Establish your Twitter restaurant profile … Social media is becoming the key aspect of a restaurant or hotel business. The establishment on social media channels shows that a business is interactive and more transparent in the goings-on in their business. A Twitter profile is established when it is regularly interacting with people and also has […]

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Facebook Competitions; are they worth it?

Hospitality Facebook competitions; are they worth it… Well, it’s a question we get asked a lot. The next questions are always: How do we run them? How do we monitor it? What about the voucher? There are a lot of things involved in running a competition for hotels or restaurants on Facebook; and that’s where […]

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Mobile Advertising vs Newspaper

Mobile vs Newspaper: The advertising battle of the 21st century… It’s a question that’s been raised before and up until now, the winner by way of knock out has been newspaper; every time. But now it’s a close fight. Reading the Guardian today (online on a tablet) it told us that over the next few […]

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