Archive for the ‘Email Marketing’ Category.

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81 Beach Street and The Granville : Increase sales in one month

The Brief Increase sales for 81 Beach Street, a long standing neighbourhood restaurant on the Deal seafront and bookings for The Granville, a recently launched Canterbury gastropub within the Shepherd Neame umbrella. Strategy 1. Branding Facebook / Twitter banners, current promotion posters, venue hire table talkers, leaflets and social media art. Create restaurant specific artwork […]

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Morgan Hotel Marketing: Bookings up 43%

Online Travel Agents (OTAs) have become the norm for consumers and aggregator websites such as bookings.com, Expedia.com and Hotels.com offer price comparison and ease of use. Although, they give hotels the opportunity to fill rooms that would otherwise remain empty, hotels especially independent ones are losing out with commission structures of up to 30%. Travel […]

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Growing your database

It’s often said it’s far easier to get an old customer to return than to entice a completely new customer to come and spend their money at your establishment. It’s also said that it’s far better to reach 20 people 5 times with your marketing messages that 100 people once. Therefore collecting and regularly using […]

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Email Best Practice

6 Tips for a successful email campaign Despite the rise of new communication and marketing channels such as social media, email marketing remains one of the most powerful tools for restaurants and hotels to connect with their customers. It has held its value for years and many businesses still choose email marketing as a way […]

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