Archive for the ‘Branding’ Category.

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Goodbye 2016!

As 2016 draws to a close it’s a good time to reflect on the last 12 months. We’ve seen some momentous events in politics and scores of talented musicians and actors have been taken far too young. It’s been a bumper year for restaurant openings and the London restaurant scene has never been so vibrant […]

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Restaurant marketing for Christmas parties

Christmas Restaurant Marketing

Although we’re still in summer and the weather is finally behaving like it’s July, at Captivate we’ve started planning Christmas restaurant marketing campaigns for our clients. December should be the most profitable time of year for restaurants, to maximise those profits it’s vital that you start marketing early. Depending on the client, their target markets […]

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Restaurant branding for Firebrand Pizza

My Own Restaurant Branding Project

At the end of July I will be opening my first restaurant – Firebrand Pizza on Lisson Grove, 50 yards from the Captivate Hospitality offices. It’s been something I’ve wanted to do for a long time and when the right opportunity presented itself, I grabbed it. Having helped a lots of restauranteurs over the years […]

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Creating Brand Personality

Really successful brands make a strong emotional connection with their customers which creates loyalty and repeat custom. Hospitality businesses already have a stronger positive emotional pull than say a light bulb supplier. After all restaurants and hotels are where we meet up with friends and family away from work and have some fun. But how […]

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Designing for Mobiles

Everyone knows that mobile is taking over – recent studies have shown that over 50% of website traffic is now accessed through a mobile and that will rise to over 60% in 2017. Therefore it’s essential to have a strategy to maximise the customer experience on mobile – if you don’t you’ll lose their attention […]

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Graphic Design Best Practise

Our team of designers live and breathe design, taking inspiration from everywhere. But what makes a great design and what’s the process that leads to the creation of beautiful artwork? Here we find out. Design is constantly evolving with trends coming and going. Therefore it’s essential to keep learning and keep being passionate about great […]

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Real Time Marketing Topic

Real Time Marketing Definition- using data Analytics with a process flow to shift marketing messaging into real time or near real time. The words to focus attention on are, Process, Flow and Shift. Real-time marketing will not work without a documented flowing process. If within the process there is no shift, then there will be […]

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5 marketing strategies

Here are 5 marketing strategies that we can expect to see more bars and restaurants focused on to drive sales and consumer loyalty for next year. 1. Mobile marketing: Most consumers have conducted a search for a restaurant via their mobile device. To respond, more bars and restaurants are investing in mobile-friendly websites, running geo-targeted […]

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restaurant branding

Time you looked at your Restaurant Branding

Restaurant Branding When was the last time you looked at your restaurant branding? It’s something that gets done  before your launch. At that point a lot of thought goes into the brand touch points, the personality, the tone of voice, brand associations, the colours, the ethos, the philosophy, fonts and photography. But then for many […]

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Building your brand

Branding your small business isn’t difficult with a little help… Branding is just as important for small businesses as it is for big names. Indeed, many corporate brands are trying to look more like small firms in order to appeal to consumers that prefer to support independent brands. Many small business owners we talk to […]

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