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How to use Facebook Custom and Lookalike Audiences

With 1.8 billion users, Facebook is a powerful platform for restaurants to reach out to potential customers and reconnect with existing ones. But how do you find the right people to target with your adverts?   Custom Audiences / Remarketing Any marketer can attest to the fact that a “warm” audience who is already acquainted […]

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SEO Tips: How to survive Google Penguin 4.0

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